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SOLICITA OFERTA/INFORMATII
Utilizator: Neautentificat

EXCELLENCE IN PERFUMERY – SYMRISE WINS FRENCH FIFI AWARD 2015

 

• Symrise among the winners of the French FiFi Awards 2015
• Successful in the category Best Feminine Mass Market Perfume
• Prize for L’Oréal Eau Jeune Double Je

Symrise has won one of the prestigious FiFi Awards 2015 of the Fragrance Foundation France. L’Oréal Eau Jeune Double Je proved successful in the category Best Feminine Mass Market Perfume. Symrise perfumer Evelyne Boulanger created the winning scent.

The French FiFi Awards 2015 took place in Paris, at the Pavillon d’Armenonvile on April 7, 2015. Every year, the Fragrance Foundation France honors the most successful perfumes of the previous year with the awards. In 2015, sixteen fragrances received a FiFi Award. Among them was also the Best Feminine Mass Market Perfume L’Oréal Eau Jeune Double Je. Symrise perfumer Evelyne Boulanger has created this scent and given it a woody floral fruity character. It precisely reflects her understanding of the brand’s DNA. This symbolic FiFi celebrates a long series of wins for this brand. It all started with in 1993 with Demon, which still is among the best sellers of the brand.

The jury consists of leading figures from art and culture and is presided over by Jean Paul Gaultier. The 23rd edition of these awards assembled roughly 470 industry professionals and journalists. During the traditional gala dinner, they discovered the winners of the FiFi Awards France 2015.

“I feel very honored that my fragrance won one of the prestigious FiFi Awards. I created this scent with passion and dedication diving deep into the world of consumers. I wanted to give them a fragrance with which they can truly express their personality”, says Evelyne Boulanger, Symrise perfumer and creator of L’Oréal Eau Jeune Double Je.